Visible by Verizon

Building a modular design system

Client

Visible by Verizon

Duration

16 months

Date

Aug 19, 2024

Visible by Verizon

Building a modular design system

Client

Visible by Verizon

Duration

16 months

Date

Aug 19, 2024

“Partnering with Kevin’s team transformed how we ship at Visible — the design system they built gave us a flexible, AEM-ready foundation that let us test, learn, and launch new experiences faster while keeping the brand and UX incredibly consistent across every page.”

Profile portrait of a man in a white shirt against a light background

Joseph

Senior Product Manager

“Partnering with Kevin’s team transformed how we ship at Visible — the design system they built gave us a flexible, AEM-ready foundation that let us test, learn, and launch new experiences faster while keeping the brand and UX incredibly consistent across every page.”

Profile portrait of a man in a white shirt against a light background

Joseph

Senior Product Manager

This engagement reinforced how a robust design system drives tangible business results beyond just consistency. By aligning onshore and offshore teams around a single source of truth, we accelerated feature delivery for the e-commerce redesign and achieved a 17% quarter-over-quarter lift in NPS

This engagement reinforced how a robust design system drives tangible business results beyond just consistency. By aligning onshore and offshore teams around a single source of truth, we accelerated feature delivery for the e-commerce redesign and achieved a 17% quarter-over-quarter lift in NPS

Creative сhallenges

Managing a living design system meant ensuring our Figma components translated perfectly into AEM modules. We achieved this by creating rigorous documentation and accessibility specs, ensuring the system was scalable for real-world application across global teams.

One challenge was balancing rapid feature rollout with system stability. I established a weekly stakeholder review cadence to validate new components early, ensuring immediate alignment between design and engineering before implementation.

Creative сhallenges

Managing a living design system meant ensuring our Figma components translated perfectly into AEM modules. We achieved this by creating rigorous documentation and accessibility specs, ensuring the system was scalable for real-world application across global teams.

One challenge was balancing rapid feature rollout with system stability. I established a weekly stakeholder review cadence to validate new components early, ensuring immediate alignment between design and engineering before implementation.

User experience focus

Redesigning the e-commerce flow required simplifying complex purchase decisions for the user. We focused on modernizing filters and product tiles, creating a seamless 'shop' experience that supported A/B testing and targeted experiments.

Evolving the design system meant building flexible components that could support complex e-commerce needs. We achieved this by mirroring AEM capabilities in Figma to speed up production. One challenge was maintaining parity across teams, which we solved through detailed annotation and weekly stakeholder alignment.

User experience focus

Redesigning the e-commerce flow required simplifying complex purchase decisions for the user. We focused on modernizing filters and product tiles, creating a seamless 'shop' experience that supported A/B testing and targeted experiments.

Evolving the design system meant building flexible components that could support complex e-commerce needs. We achieved this by mirroring AEM capabilities in Figma to speed up production. One challenge was maintaining parity across teams, which we solved through detailed annotation and weekly stakeholder alignment.

Let’s bring your vision to life

John is here to ensure your experience with us is smooth and successful. Reach out anytime — he’s here to make sure you feel confident and supported throughout your journey with us.

Profile portrait of a man in a white shirt against a light background

Kevin Salinas

Founder

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

John is here to ensure your experience with us is smooth and successful. Reach out anytime — he’s here to make sure you feel confident and supported throughout your journey with us.

Profile portrait of a man in a white shirt against a light background

Kevin Salinas

Founder

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

John is here to ensure your experience with us is smooth and successful. Reach out anytime — he’s here to make sure you feel confident and supported throughout your journey with us.

Profile portrait of a man in a white shirt against a light background

Kevin Salinas

Founder

Extreme close-up black and white photograph of a human eye

Contact us